Elevating Editorial Experiences: The GoodRx Health Website

As part of a strategic, company-wide rebrand, I led an innovative exploration into redefining the visual expression and experience of GoodRx Health. My approach focused on moving beyond standard health website templates by incorporating sophisticated design patterns and contemporary styles. This initiative resulted in a streamlined, elevated aesthetic that not only modernized the look but also enhanced readability and engagement. The final vision creates a one-of-a-kind, "delightfully simple" health information experience, leveraging visual hierarchy and a touch of professional polish to make complex health content intuitive and engaging for every reader.