Nurturing the Next Wave: GoodRx Health's Editorial Evolution

This project wasn't just about redesigning GoodRx Health; it was about the collective journey. We strategically aligned the platform's visual identity, refining the art direction to create a streamlined, sophisticated look that made health content clearer and more impactful on the page.

The real fun began "beyond the pixels." This project became the ultimate mentorship opportunity. I guided our brilliant design team through creative sprints, thoughtfully crafting directional feedback to ensure everyone could innovate freely while staying aligned with our brand strategy. This approach underscores my core philosophy: building trust and empathy is the secret sauce to leading kick-ass design teams. I am proud to empower every member to take ownership, innovate safely, and collectively nail build the vision for a more intuitive, user-friendly health information experience