From Browsing to Buying: GoodRx.com Homepage Merchandising

GoodRx has been known as the source for prescription price browsing. With new major business initiatives for subscriptions and branded drug partners, the homepage lacked the proper ability to promote these high-value items. Working closely with key stakeholders across product, engineering, and sales, we developed a scalable solution for the new front door of GoodRx. Blending brand expression, clear pricing expectations, and bold UI, we were able to increase subscription click-through rate by over 2% and branded offers by nearly 6%.