Scalable Subscriptions: GoodRx for Conditions

As Lead Creative and Visual Director, I guided a dynamic team of in-house and freelance designers to launch a scalable product that streamlined specific healthcare journeys. Our mission was to expand the GoodRx brand with a bold, engaging aesthetic for three unique telehealth conditions under intense pressure and tight deadlines.
We focused heavily on scalability, developing a templated system that allowed engineers to rapidly build new conditions while maintaining high design standards. The results were immediate and impactful: our redesigns achieved exceptional click-through rates (CTR), dramatically outperforming industry averages. For example, the Erectile Dysfunction landing page hit a 14% CTR, Hair Loss reached 10.6% CTR, and the Weight Loss page achieved a remarkable 38.3% CTR in just its first week, proving the power of a streamlined, user-centric visual approach to drive both user engagement and business success.