Creative Vision for App Growth: The GoodRx App Experience

I directed the strategic redesign of the GoodRx app, a key initiative focused on modernizing the user interface and enhancing the overall experience. This involved optimizing the information architecture and simplifying design patterns, which successfully drove a 5% increase in active users within one quarter. My role extended to managing and mentoring a talented team of two designers, guiding the project execution from initial wireframes to feature shipment. Together, we elevated the aesthetic appeal of the interface, significantly improving user retention and satisfaction.